In Missouri, the National Biodiesel Board (NBB) announced a three-week sponsorship of National Public Radio (NPR) as part of a comprehensive educational campaign aimed at decision-makers and the public. The 15-second spot will air on some of NPR’s most listened to programs including Morning Edition, All Things Considered and 1A.
NBB is sponsoring a total of 46 spots on nine programs beginning in September, with estimated impressions of more than 30 million. The ad was voiced by NPR’s Jessica Hansen. The copy is as follows:
“Support for NPR comes from the National Biodiesel Board, the United Soybean Board, and state soybean checkoff boards, whose members are delivering low-carbon fuels today. More information is at bettercleanernow.com.”