27. May 2022 ecokontor

The Tipping Point: Competitors Collaborating Toward Circularity with Amanda Nusz, Michael Kobori, and Bridget Croke

It’s clear that to achieve the level of systems change necessary for a circular economy, the world’s largest companies will need to band together to reach impact at scale. In practice, some large brands are open to collaboration and some aren’t — and the words “collaboration” and “partnership” are used to describe a significant range of activities, from meaningful relationships to more optical alliances. In this conversation, we’ll explore what it takes for a brand to willingly collaborate with its competitors in order to advance circularity for an entire industry. This session will explore how brands can gain buy-in, overcome barriers and ultimately work together with the most unlikely bedfellows of all.